My name is Annekaryn, I am a freelance researcher based in Berlin.
I help brands, companies and organisations to find insights faster, uncover the story behind and create data-based strategies and innovations. What am I passionate about and love to do? Scroll down to find out.
- development of customised survey designs (single, multi and mixed methods, qualitative and/or quantitative methods) framed tightly around your specific research objective
- design of respondent friendly questionnaires and interview guidelines
- unbiased and open-minded interviewing style in German and English
- offering an empathic and respectful space to my interview partners
- examples for fields of insights: customer journeys and experience, new product development, usability and user experience research, evaluation research, communication developing and testing
// Data Storytelling
- increasing your insight-to-value conversion rate by combining data and narrative
- data handling from one source – from data gathering to analysis to insight storytelling on point
- integration of an analytical as well as an empathic perspective on your data
- application of descriptive as well as advanced, multivariate statistical tools
- examples for fields of insights: dossiers on specific target groups, segmentations, meta analyses of different studies and data collections
- see also my data storytelling webinars
// Insight Driven Strategies & Innovations
- data analysis for marketing analytics and strategies (models, metrics and measurements)
- high-level data compilations – insights to the point as basis for your strategic decisions (as strategy without data is just an opinion…)
- delivery of engaging insights for the (co-) creation of innovative solutions
- examples for fields of insights: definition and monitoring of key performance indicators, customer satisfaction trackings, data dashboards, co-creative insight workshops
// My Values
Though every problem and project is unique, the nature of my research and way of collaboration follows some steady characteristics:
Expertise & Flexibility
With a strong academic background plus 10 years of expertise in strategic business consultancy I am flexibly adopting to your specific field of business, language and terms.
Thriving for the best approach to solve your problem
I guarantee an objective, independent, barrier-free thinking to create the most efficient road map to answer your questions – be it field or secondary research, long- or short-term project designs, explorative or confirmative approaches.
Plug & Play
I am a passionate, unpretentious team player and team leader in one person, familiar with cross-/multistakeholder teamings incorporating different internal and external perspectives and goals.