Hi there!
My name is Annekaryn, I am a freelance researcher based in Berlin.
I help brands, companies and organisations to find insights faster, uncover the story behind and create data-based strategies and innovations. What am I passionate about and love to do? Scroll down to find out.

// Research

  • development of customised survey designs (single, multi and mixed methods, qualitative and/or quantitative methods) framed tightly around your specific research objective
  • design of respondent friendly questionnaires and interview guidelines
  • unbiased and open-minded interviewing style in German and English
  • offering an empathic and respectful space to my interview partners
  • examples for fields of insights: customer journeys and experience, new product development, usability and user experience research, evaluation research, communication developing and testing

// Data Storytelling

  • increasing your insight-to-value conversion rate by combining data and narrative
  • data handling from one source – from data gathering to analysis to insight storytelling on point
  • integration of an analytical as well as an empathic perspective on your data
  • application of descriptive as well as advanced, multivariate statistical tools
  • examples for fields of insights: dossiers on specific target groups, segmentations, meta analyses of different studies and data collections
  • see also my data storytelling webinars

// Insight Driven Strategies & Innovations

  • data analysis for marketing analytics and strategies (models, metrics and measurements)
  • high-level data compilations – insights to the point as basis for your strategic decisions (as strategy without data is just an opinion…)
  • delivery of engaging insights for the (co-) creation of innovative solutions
  • examples for fields of insights: definition and monitoring of key performance indicators, customer satisfaction trackings, data dashboards, co-creative insight workshops

// My Values

Though every problem and project is unique, the nature of my research and way of collaboration follows some steady characteristics:

Expertise & Flexibility  
With a strong academic background plus 10 years of expertise in strategic business consultancy I am flexibly adopting to your specific field of business, language and terms.

Thriving for the best approach to solve your problem
I guarantee an objective, independent, barrier-free thinking to create the most efficient road map to answer your questions – be it field or secondary research, long- or short-term project designs, explorative or confirmative approaches.

Plug & Play
I am a passionate, unpretentious team player and team leader in one person, familiar with cross-/multistakeholder teamings incorporating different internal and external perspectives and goals.


Many decision-makers are tired of endless slide decks full of numbers, bar or pie charts. As the sheer number of data is increasing rapidly, market researchers find it hard to deliver presentations that stick. Often my clients say to me:

We do a lot of research and really gain a lot of valuable insights – but somehow we struggle to reach the right decision-makers and inspire data-based action. It feels like our insights get lost in our organization.“

Rings a bell?

The solution: Communicating data in the form of a story. Stories infuse data with meaning and meaning drives action.

I offer DATA STORYTELLING WEBINARS that will help you to:
… develop an overall storyboard
… tell a story with your data on every slide and in every headline
… adjust your presentation to the needs of different stakeholders
… develop a communication strategy and choose the best presentation mode for your insights

Webinars take place remote via Zoom and can either be a first introduction to Data Storytelling (e.g. 3 hours) including some practical exercises or a deep dive into macro and micro data storytelling guidelines and principles in two or more online sessions. I am happy to put together an individual training package for you and your team depending on your level of experience.

Get in touch here to become a data storyteller!


‚Zwei Seelen wohnen, ach! in meiner Brust‘  (Goethe, Faust I)

German Studies or Mathematics? From an early age, I was torn between my fascination for language and stories and mathematics – since both offered so many profound truths, beauties and opened doors to new perspectives on the world. My scientific nature rejoiced when I found a faculty in communications science where I could learn how to combine both my passions, what a blessing! To get to know and apply empirical instruments, to explore contexts and to gain a deeper understanding of human behaviour and thinking by putting all insights into one big story was a great revelation to me. And it became a passion I am grateful to be able to indulge in my professional career ever since.

Also, I have been torn between the urge to fully understand and engage with questions and problems, and to pragmatically tackle things and create tangible solutions. It was probably the former that initially drew me into academia. I contributed to the scientific discourse on international communication topics with papers and presentations at international conferences e.g. in Amsterdam, Beijing, Moscow, Paris, San Francisco and Zurich. And it is probably also the reason why I stepped on a plane heading to Macquarie University (ranked among the top 1% of world universities) in Sydney, Australia. An intense phase of writing began – only interrupted by many wonderful encounters with other PhD candidates from all over the world – and resulted in my PhD thesis in the field of International Communication.

The opposite of working on models and theories, namely doing research in real life – talking to people, immersing myself in new environments, and stepping into different shoes has always intrigued me. I have been working for several market research and brand agencies – from big, settled ones to smaller, fast moving start-ups – for over ten years now. Dealing with a high variety of clients and projects, I have become familiar with a broad spectrum of business areas, their trends and issues (see references below). What I learnt above all: To adopt to a new field quickly, to listen closely and to pick up the client’s language in order to give the best insights to work with right away.

Since 2016 I am now self-employed as research and insights consultant based in Berlin and couldn’t be any happier :o) Being able to contribute to the improvement of products, content, apps, websites etc. with my stories and findings, seeing insights brought into action is what drives me most up until today.


With more than 10 years of experience in market and consumer research I’ve worked with a wide variety of clients in the corporate, consumer, media, and education sectors. Here are a few examples.

  • Aktion Mensch
  • Antenne Niedersachsen
  • AUDI
  • Audible
  • Deutscher Fachverlag
  • ebay
  • GfK Retail and Technology Australia
  • Goethe Institut
  • HelloFresh
  • Hildegard Braukmann
  • HSE24
  • Hochschule der populären Künste Berlin
  • Humana
  • IKEA
  • Mazda
  • Mitteldeutscher Rundfunk
  • Radio Hamburg
  • RTL Radio Center Berlin
  • Studienkreis
  • Volkswagen AG
  • Volkswagen Nutzfahrzeuge
  • ZEIT Kunstverlag


„Anne is one of the smartest co-workers I ever had, always dedicated to the task and thinking way beyond the actual question. I enjoyed working with her both, as a colleague and as a freelancer supporting my projects, as she always adds more color to the picture! I can strongly recommend working with Anne!“
(Laura Nonnenmacher, senior customer insights manager at audible)

„It’s been a pleasure working with Anne. She has a deep knowledge of quantitative research and translates data into tangible strategies. A real expert for tricky research projects and a very cool colleague you can rely on.“ 
(Andreas Kratzer, senior consultant at diffferent)

„Supported by Anne as our freelancer since 2016, I strongly appreciate her methodological expertise and analytical mindset. Combined with her business acumen and passion for meaningful insights, she is a highly valuable project partner. And it’s simply fun working with her!“
(Judit Drimal, senior manager customer insights & markets at


Dr. Annekaryn Ranné
Danziger Str. 155A

10407 Berlin

mobile: 0049-179 7631632

If you are interested in working with me or just want to say hi drop me a line at

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